Student council is a great way for students to get involved in their school, get scholarships and leadership experience, and have fun. However, it can be hard to stand out from the crowd of other candidates if you don’t have a good campaign strategy. Here are the key elements I think every student council candidate should include in their campaign:
A slogan is a brief and catchy phrase that encapsulates your campaign’s purpose and message. It can serve as a call to action, or it can simply be used to introduce your students to the cause. A strong slogan should be memorable, easy to say, and relevant to your audience.
Examples of good slogans include:
- Make America Great Again (Trump 2016)
- Hope You Like Our Pizza & Salad Bars! (Panera Bread)
- I’m Lovin’ It (McDonald’s)
You can also create student council posters that feature the slogan and message of your campaign. As Adobe Express puts it, you can “establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic to the student or the school.”
The name of the student council should be pronounced in a clear and confident manner. The student council’s name should not sound like an awkward combination or acronym. If the name is difficult to pronounce in public, it may draw attention away from what you are saying and cause your audience to lose focus on your message or ideas.
Credentials are the most important element of your campaign. A candidate’s credentials are their experience, qualifications and achievements, accomplishments and familiarity with the school community. It also includes leadership skills, public speaking ability and campaigning experience.
The purpose of a campaign picture is to convey your message and look like you’re having fun.
Campaign photos are usually taken at the beginning of a campaign when school is just starting up again. They can be used in posters, flyers, social media posts and other promotional materials.
The staff members of the student council should wear their uniforms at all times during their official duties as part of the student council (this includes campaigning). This will help students identify them as part of the student council and increase the likelihood that they will vote for them in elections.
Students who want to run for president or vice president should have at least one photo with other members of the student council, so people know who else is involved in all the work being done by this group. If you’re running for secretary or treasurer, then make sure your campaign poster has a picture with someone else on it too!
A platform is a group of goals and objectives that you will accomplish if elected to the student council. Think about how you plan to get these things done, who you will work with, what resources you need, and how you can make sure that everything you do is ethical and legal.
Your platform should include:
- A list of goals (e.g., “I will increase student participation in extracurricular activities by 20%”)
- How you plan to achieve the goals (e.g., “I’ll convince the athletic director, Mr. Smith, to give us more field time on Friday afternoons so students can play pickup soccer games).
- What tools or resources you will use to accomplish them (e.g., having enough money in our activity fund account so we can pay for referees.)
The most important thing is to make sure your campaign is consistent with your brand and that it has a clear message.